Microsoft is among the most powerful companies in the world. Its Windows and Office products power computers across the globe. Microsoft's chief, Bill Gates, remains one of the more important names in the technology field. But one thing…Microsoft is not cool—at least not yet. Having said that, there's some signs that Microsoft's new smartphone software, Windows Phone, may possibly change this.
Microsoft has long battled an industry reputation as a sort of stodgy dullard. There is a decent list of failed Microsoft products. Remember the Zune music player? Perhaps not. What about the Kin phone? That flop has long disappeared from the minds of most consumers.
That said, Microsoft’s Windows Phone software has captured some attention. The Windows Phone has been well received by both critics and consumers.
The praise that Windows Phone gets is mainly dues to its bold look and the animated home screen tiles, when compared to the more static home screen of the iPhone. This OS has people excited as well as it gives users quick access to their social networks. The social media icons on the home screen come to life when a friend posts an update or image, this means you don’t need to click the Facebook icon to get a peek at your activity.
It is interesting that even with all these features, Windows Phone isn't a big seller. This might be, in part, a result of the phones that use Windows Phone as an operating system, some people think they are boring. Another contributing factor is that most wireless providers push iPhone and Android devices.
While sales may be lower then desired for Windows Phone the change it is making to Microsoft’s reputation could have a very beneficial impact. Where the consumer is concerned, a little cool never hurt a company.