The Importance of Company Culture - Part 1

Strategy is generally at the forefront of a company’s focus. Strategy is not the only thing which makes a company successful. Culture also plays an important role. The culture of your company affects your branding, your marketing success, and daily operations, all of which directly affect how the world sees your business. The logos of brands like Apple, Google, and Starbucks are identifiable not only because they appear to be everywhere, but also these companies have strong cultures that shine through their employees, storefronts, and logos. These positive, strong cultures all begin within the walls of their offices.

Why Culture is so Important

A healthy office culture fosters creative thinking. When employees like the place they work and feel like they're part of the team it makes them challenge themselves in innovative ways. In a workplace in which people feel invisible or stifled they'll often do the bare minimum required. It is part of human nature to want to feel appreciated and important. A company is made of its people so whatever mindset prevails will show up in your brand and the products and service you provide. In the end, taking care of the culture of your workplace is everyone’s duty from the CEO to HR.

If you are not yet convinced, here are a couple of the obvious benefits of cultivating a healthy culture.

  • Focus – The old adage is true; two heads are better then one. When all the people in a company are devoted to the same goal, everything runs more efficiently. This type of focus comes with a healthy culture; the workers will value the collective goal because they feel like they are a part of it. When individuals do not feel like they are part of the team, they don’t care about the goal, and this can lead to cynicism.
  • Cohesion – The basis of cohesion is strong communication between team members, whether they are facing successes or roadblocks. Strong communication fortifies teamwork and makes operations run more smoothly. In a workplace with an unhealthy culture, people could be nervous to provide feedback about issues that arise or might not care enough to act quickly when issues do arise.
  • Motivation – A motivated workforce gets things done. That might seem apparent, but companies that don't pay attention to the health of their culture could be suffering with regards to efficiency. Being motivated to work hard is a trait that should be present in every person in the company if the culture is healthy.

Measuring the Cultural Health of Your Company

You should assess your company’s culture a few times a year. How can you do this? First, consider how your workers are managed. It is true that a few individuals may never be happy but, in general, if the consensus is negative you may start thinking about adjustments to improve the culture to help your business. Tune in soon for a few tips on making your company culture better.