Have you noticed how the face of business has turned online. In the past getting your name out as a business was easy, hire an ad agency, get a billboard, simple. Now with the amount of companies competing online it’s becoming more difficult for businesses to stand out. When everything was more local, many businesses were the only option for customers to get what they need, so customers would come to them, all they had to do was be open. Now, with all the options open to people, companies have to reevaluate the way they sell. They have to give potential customers a reason to choose them out of the unending choices. Having a strong online presence is an excellent way to do this, here are a few ways.
Mobile devices are hardly rare now-a-days, people carry them to make their lives easier by staying connected to their business and personal life when they are on the go. Because of this many small-business owners want to create mobile sites. These sites retain the branding that the company wants but allows for faster, easier navigation on a mobile device. Creating a mobile site makes your company more available to consumers.
These are an interesting phenomena, originally they were intended as sites primarily for personal socializing. But when Facebook came out, their clean utilitarian site enticed businesses owners. Those individuals realized they could reach a wide audience by creating a social face for their business. Now nearly every business has a Facebook page. Social sites give companies a platform to share interesting and fun content that is related to their industry with consumers. Creating this on-line community is a passive way to create sales. You might have heard about Google , they have recently unveiled their business pages. Check out this walk-though to learn how you can create a Google business page. Social sites are a nonintrusive way to communicate with a large audience that I predicted the relationship between businesses and social sites a long and fruitful one.
Providing something educational for prospective clients is a great strategy to develop trust. A couple of ways companies can do this is through webinars and blogs. You have probably noticed the growing popularity of blogs. Companies can stay ahead of their competition by showing their in depth knowledge in their field with on-line education.
While we still see store fronts and most of us like to visit a local shop and meet the owner who is working behind the counter we can’t deny that the face of business is more Web facing then street. Being aware of this and knowing why this is will make us both a more informed consumer and/or business owner. This article has some good reasons for having an on-line presence.